United In Hope
(Client Work)
The holiday season is United Way East Ontario’s most important fundraising period. There are three phases for this campaign: the lead-up to Giving Tuesday, the main holiday season, and the year-end tax deadline.
The United in Hope campaign continued the story started in the fall with United We Can, which highlighted what’s possible when we invest in our community. United in Hope focused on bringing people together to make those possibilities a reality, emphasizing the collective impact we can have by supporting one another.
The campaign included digital advertising, social media content, and video assets that encouraged engagement, awareness, and donations throughout the holiday season.
Brand: United Way East Ontario
Team: Jessica Nichols (Senior Design Manager), Ben Valiente (Design Manager)
Team: Jessica Nichols (Senior Design Manager), Ben Valiente (Design Manager)
