LEGO: Best Games
(Concept)
How do you come up with a LEGO campaign? Play with LEGO and watch The LEGO Movie, of course! While I did that, I found myself glued to my masterpiece and away from the TV and my phone. That's when I realized that LEGO is so compelling that it pulls you away from your screens.
To test this out, I invited some friends over to play games or watch movies. I “accidentally” left LEGO pieces in front of them, and slowly they became more interested in playing with LEGO instead. Out of this came an insight I could build on: The best games are built by you.
