Better Daze
(Concept)
The Canadian Party Life team decided to dive into the alcoholic beverage world; they set out to create a tequila-based seltzer that felt fresh, memorable, and full of personality. Enter Better Daze! A beverage designed to stand on its own and be instantly recognizable beyond its Canadian Party Life roots.
For the logo, I leaned into creating a bold skull that playfully incorporates the Better Daze name into the design itself. Inspired by vibrant Latin American visual culture, the logo balances fun and attitude, helping the brand stand out on crowded shelves while capturing the carefree feeling of kicking back and enjoying the moment.
