United Way Ultimate Burger Battle
(Client Work)
United Way Ultimate Burger Battle was originally called Novemburger, and I was tasked with creating a new look for the new name. This project is one of my favourite projects because it gave me the opportunity to shape this event's visual identity for Canada and create customizable templates for United Ways across Canada that may not have in-house design support.
For Ottawa, Prescott, Renfrew, and Lanark County, I developed unique creative assets tailored to United Way East Ontario’s content strategy. The challenge brought together more than 20 local restaurants, each creating a one-of-a-kind burger for the month of November, while the community voted to crown their favourite.
Another reason why I loved this project is that I got to sample my fair share of burgers along the way. Can you guess how many burgers I ate?
I also led the art direction and photoshoots for these burgers, and was given a shout-out from Hot 89.9 on the photos! You can check out the photos here.
Brand: United Way East Ontario
Team: Ben Valiente (Design Manager)
Team: Ben Valiente (Design Manager)
